Due Date: April 12
100 points
You have been contracted to create a menu for a new local establishment known as "The All-Nighter Diner." This is a medium-grade food establishment not unlike Denny's, Bob Evans, and Cracker Barrell.
The owners are willing to pay handsomly for a nice menu but they are taking design ideas from different people. So, the design you are working on is in direct competition with other people who are also hopeing to land the account.
What the All-Nighter Diner needs from you:
- A new logo that has a 1950's to 1970's look and feel
- A fully designed menu
- Text with their food items and descriptions
- The owners want the Menu Item Descriptions indented from the Menu Item Titles
- The owners like the 1950's to 70's style diner aesthetic (look and feel)
- The Menu will have multiple pages (artboards)
- The Menu will have a cover
- The owners want all hyphens removed from the final menu (you can disable hyphens in Illustrator by selecting all the text and then choosing Type (under Window) and then selecting Paragraph. There is a little check box that says "Hyphens" - uncheck this item.
- Graphics and Images of food items
- The owners like the look where text flows around an image of the food (text wrap)
- The owners want a consistent color theme between the log and the page boarders
Design the logo for The All Nighter Diner - Must be original (no plagarism / no AI)
Step 1: Sketch three thumbnails that you will share with your instructor
Step 2: Draw the "Rough" and share it with your instructor for final approval
Step 3: Create the Comp (Comprehensive) inside of Adobe Illustrator
The Menu has five pages total
- Cover
- Appetizers
- Breakfast
- Lunch and Dinner
- Desserts and Beverages
Create the Layout
The menu pages have these components:
- Menu Categories
- Menu Item Names
- Menu Item descriptions
- Images and Graphics
Menu Categories should be displayed at the top of the page (Appetizers, Lunch and Dinner, Breakfast, Desserts and Beverages)
Menu Item Names must be in bold type
Menu Item descriptions that accompany the Menu Item Name must be indented and in plain type
Images and graphics can be acquired off of the internet (I'm not going to force you to take a picture of a double cheeseburger - though that would be totally awesome).
YES | NO |
Appetizers & Sides
- the all-american sampler
Spicy chicken strips, mozzarella cheese sticks, crispy onion rings and dipping sauces. - PLAYING Chicken Strips
Tossed in your choice of Sweet & Tangy BBQ or Buffalo sauce. Served with celery sticks and your choice of dipping sauce. - IT’S OKAY TO STEAL YOUR FRIEND’S Smothered Cheese Fries
Our new wavy-cut French fries covered with cheese sauce, shredded Cheddar cheese and crumbled bacon with ranch dressing on the side, tossed in your choice of Sweet & Tangy BBQ or Buffalo sauce. Served with celery sticks and your choice of dipping sauce. - Run-for-the-border Nachos
Crisp tortilla chips topped with cheese sauce, shredded Cheddar cheese, specially seasoned ground beef, freshly made pico de gallo and sour cream. - NEW! celestial Chicken
Crispy chicken strips tossed in sweet chile sauce and sprinkled with sesame seeds. Served on a bed of cabbage.
Lunch and Dinner
- “TAKE ME HOME COUNTRY ROAD” Fried Steak
Two golden-fried chopped beef steaks smothered in rich country gravy. Served with your choice of two sides and dinner bread. - JUST LIKE MOM’S Meatloaf
Two slices of classic meatloaf, grilled and covered in our brown gravy. Served with your choice of two sides and dinner bread. - THE MEAT-EATER Burger
A classic burger topped with crisp bacon and Cheddar cheese. Served with lettuce, tomato, pickles and red onions. - ANTI-CARNIVORE Burger
A meatless combination of soy, spices and cheese. Served with lettuce, tomato, pickles and red onions.
15 grams of fat or less when you select seasonal fruit in place of French fries. - SURF & TURF DINNER
A tender 13 oz. T-Bone steak with your choice of a grilled shrimp skewer or six golden-fried shrimp. Served with your choice of two sides and dinner bread. - Chicken Deluxe Salad
Your choice of golden-fried chicken strips or a sliced, grilled chicken breast on top of crisp mixed greens with grape tomatoes, cucumbers, red onions and Cheddar cheese. Served with the dressing of your choice and dinner bread. *15 grams of fat or less without bread and when you select grilled chicken and fat-free dressing. - BORING OL’ Bowl of Soup
Our soups are kettle-cooked to be rich and hearty. Served with dinner bread from 11 am to 10 pm.
Chicken Noodle Soup served daily.
Ask your server for today's selections.
Breakfast
- The Everything Omelette
Three-egg omelet with sausage, bacon, green peppers and onions, mushrooms, diced tomatoes and topped with shredded Cheddar cheese. - Ham & Cheddar Omelette
Three-egg omelet with diced ham and shredded Cheddar cheese.
- French Toast Breakfast
Two thick slices of our Fabulous French Toast with two eggs, two bacon strips and two sausage links.
- The Wake-up Call Breakfast
Two buttermilk pancakes, a slice of grilled honey ham, two bacon strips, two sausage links and two eggs, plus hash browns or grits and choice of bread.
- Sunshine breakfast
Three scrambled eggs with Cheddar cheese, two bacon strips and two sausage links, plus hash browns or grits and choice of bread. ®
Two buttermilk pancakes, a slice of grilled honey ham, two bacon strips, two sausage links and two eggs, plus hash browns or grits and choice of bread - COW AND EGGS
A tender 13 oz. T-Bone steak served with two eggs, hash browns or grits and bread. - Chocolate Chip Pancakes
Three chocolate chip pancakes.
- GRANDMA’S Pancakes
Three fluffy buttermilk pancakes.
15 grams of fat or less without margarine.
Deserts
- Hot Fudge Brownie a la Mode
A rich, warm fudge brownie with chopped nuts. Topped with hot fudge and vanilla ice cream. - New York Style Cheesecake
New York style cheesecake with a graham cracker crust served plain or with cherry or strawberry topping and whipped cream.
- Milk Shakes
Thick and creamy hand-dipped shakes in chocolate, strawberry and vanilla with whipped cream. - Sundaes
Two generous scoops of vanilla ice cream with your choice of hot fudge, chocolate or strawberry topping with whipped cream and chopped nuts. - Banana Split
Fresh split banana and three generous scoops of ice cream with caramel, hot fudge and strawberry toppings. Topped with whipped cream and chopped nuts. - Apple Pie
Tender apples in a light, flaky crust. Served hot or cold. - International Cappuccino
A velvety white chocolate caramel or French vanilla cappuccino topped with whipped cream and a sprinkle of cinnamon. - devilish Chocolate Cake
Three layers of rich chocolate cake with Hershey's® milk chocolate mousse filling. Topped with thick creamy chocolate frosting and Hershey's® chocolate chips.
Beverages
Soda, Diet Soda, Root Beer, Iced Tea, Hot Tea, Iced Coffee, Coffee, Hot Chocolate, Milk, Chocolate Milk, Strawberry Milk, Milk Shakes, Floats (check with your server for available flavors), Fruit Juice (Orange, Apple, Pomegranate, Grape, Grape Fruit),
In order for text wrapping to work, there are a few conditions that must be met.
- Text must be an actual Text Box and not just text pasted into Illustrator (To create a text box, use your text tool and draw a rectangle. Then, paste your text into the rectangle that you created with your text tool.)
- The outline (path) of your image must be created using the pen tool. Be careful to create your outline (path) so that it contours closely to your image.
- The outline (path) must be “in front” of the image and your text box. This outline cannot be part of a clipping mask or a group. So, if you need to create a clipping mask to isolate your image from a background, that is a separate process.
- Select your outline and then select Object from the Menu bar.
- Select Text Wrap and then select Make.
- Once you have your Text Wrap created, you can use Text Wrap Options to modify the distance between the text and the actual text wrap, invert text wrap, etc.
Example of TEXT WRAPPING
Criteria | No | Yes |
Following Procedure (Thumbnails, Roughs and Comprehensive) | 0 | 1-10 |
Is the logo finished and original (not plagarized/no AI creation or enhancement)? Colored? | 0 | 1-10 |
Are all menu items included from the provided text? | 0 | 1-10 |
Are all menu items formatted appropriately (Indented menu descriptions, bolded menu titles)? | 0 | 1-10 |
Text Wrapping: Does text wrap around graphic items like images of beverages and food items? | 0 | 1-10 |
Are graphics pen-tooled and "background free?" | 0 | 1-10 |
Is the text "hyphen free?" | 0 | 1-10 |
Overall aesthetic and performance analysis (instructor's opinion of the finished product and the work ethic applied towards customer needs/wants). Does the menu possess the dated, 1950's - 1970's theme? | 0 | 1-30 |
Total Points Available: | 100 |