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Due Date: September 12
This Graphic Design project must be saved as a PDF, and saved in the appropriate location on the server, in order to be considered a "Completed Assignment"
Corporate “Branding” stems as far back as the old west, and beyond.
These icons serve businesses, world wide, as a quick identifier for consumer to product gravitation. And, it is because of the very nature of branding and logo design that companies pay out top dollar for designers to illustrate their calling card to the general public. Of course, this wasn’t always the case.
The complexity or simplicity of a logo can act to either build a logo’s strengths or to expose it’s every weakness. Take, for instance, the Nike Logo (the swoop). This logo has been around since 1971, designed by Carolyn Davidson for a whopping $35, and represents the wings of the Greek goddess of victory. Microsoft’s logo, designed by Scott Baker, utilized a lower case “s” in it’s design to emphasize the “soft” part for “software”. The slant of the logo is illustrative of speed.
There is a wide variety of logos in the world today. From local bands to stadium-filling rock stars, from small mom-and-pop stores to globally renowned super markets, the list of logos and brands is endless. And, designers are demanding good pay for their craft, especially because of the exposure of their creation to the public eye. It is your task to step into the designer’s shoes, to create your own identity as a designer. Your logo must reflect not only something about yourself, but also your ability and your attention to detail and quality.
For more information on corporate logos, view this website
In order to complete this assignment, the student must provide the following
(2 points each - 18 points total):
Instructions for Completing Logos (Objective)
- Three thumbnail sketches will be provided to the instructor (These can be created either using Paper/Pencil or you can use the Adobe Illustrator Draw or Adobe Photoshop Sketch)
- One "rough" of the accepted logo will be illustrated. The "rough" is a better illustration of the design idea but not quite a finished/polished product
- The finished Logo ("comp") must be created in Adobe Illustrator. This is the final piece that you would present to a client.
- Logo must accurately reflect the rough
- Logo must be "school appropriate"
- Logo must not be a blatant plagorization of another logo
- Two versions of your Logo must be created
- Black and White Version.
- Color Version! (feel free to add Photoshop Effects)
- Completed logos must be saved as an Adobe PDF document. Logos that are not saved as PDF will not be considered submitted and therefore will not be graded. Download this file as a sample of how to layout your logo PDF file.
- Subjective analysis of Logo (see Grading Policy)
Things to consider:
- Does your logo look just as good in black and white as it does in color? Good logos look fine in color. Great logos look fabulous in black and white.
- Does your logo look too "photographic?" Logos should be very "vector" - objects, lines, shapes, etc. Avoid the photographically 3D look.
- For this assignment, avoid using just a straight text logo.
When your logo is completed, continue to Step 2: Designing a Business Card
Standards of Technological Literacy
STL 2- The Core Concepts of Technology
- Optimization and Trade-ffs
STL 3 - The Relationships Among Technologies and the Connections Between Technolgy and Other Fields
- Technology Transfer
- Innovation and Invention
STL 6 - The Role of Society in the Development and Use of Technology
- Development decisions
- Factors affecting designs and demands of technologies
STL 8 - The Attributes of Design
- The design process
- Design problems are usually not clear
- Designs need to be refined
STL 10 - The Role of Troubleshooting, Research and Development, Invention and Innovation, and Experimentation in Problem Solving
- Research and Development
- Researching technological problems
- Not all problems are technological or can be solved
- Multidisciplinary approach
STL 11 - Apply the Design Process
- Identify a design problem
- Identify criteria and constraints
- Evaluate the design
- Develop a product or system using quality control
- Reevaluate final solution(s)
STL 12 - Use and Maintain Technologial Products and Systems
- Operate and maintain systems
- Use computers to communicate
STL 17 - Information and Communication Technologies
- The purpose of Information and Communication systems
- Many ways of communicating
- Communicating through symbols